“Himgrad” Industrial Park Development Project Business Plan
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MBA and EMBA
Cover Sheet and Own Work Declaration
Own Work Declaration
I hereby certify that the following piece of work complies with the Own Work Declaration form already issued and with the University's Rules and Regulations relating to plagiarism and collusion, as listed in the Essential Information for Students and the MBA Course Handbook.
Candidate Number(s): Karimov A.A.
Title of Course: EMBA 4: Entrepreneurial project
Submission Date: 1 February 2008
Title of Work: Individual Project
I confirm that all this work is my own except where indicated, and that I have:
· Clearly referenced/listed all sources as appropriate
· Referenced and put in inverted commas all quoted text (from books, web, etc)
· Given the sources of all pictures, data etc that are not my/our own Not made any use of the essay(s) of any other student(s) either past or present
· Not sought or used the help of any external professional agencies for the work
· Acknowledged in appropriate places any help that I have received from others
(eg fellow students, statisticians, external sources)
· Complied with any other plagiarism criteria specified in the course handbook
For group work, we certify that all members of the group have made a significant contribution.
I understand that any false claim for this work will be reported to the Proctors and will be penalised in accordance with the University regulations.
* delete as applicable
SIGNED (insert candidate numbers) 54301
Development Project Business Plan
Table of contents
1.0. Executive Summary 3
1.1Project Objectives 4
1.2.Keys to Success 4
2.0. Project Opportunity 5
3.0. The Market Analysis 6
3.1.Market Segmentation 6
3.2.Competitors and Competitive Advantages 7
3.3.Target Market Segment Strategy 9
3.4.Market Trends and Growth 11
4.0. The Proposition 13
5.0. The Business Model 15
6.0. Sales & Marketing 16
6.1.Promotional strategy 16
6.2.Sales Strategy 18
7.0. Financial Forecasts 20
7.1.Important Assumptions 20
7.2.Project Earnings Structure 20
7.3.Net Present Value Analysis 21
7.4.Projected Cash Flow 22
7.5.Key Financial Indicators 22
8.0. Company Profile 23
8.1.Management Team 23
8.2.Management Team Gaps and Personnel Plan 24
9.0. Risks 25
1.1. Project Objectives
1. The Kazan city planned industrial real estate market share by the 5th year of project realization constitutes 25%.
2. Rents pick of $37,8 mln. in the 5th year of project realization.
3. Project NPV is $167 mln.
4. Net profit/sales to be positive by the 7th year of project realization.
1.2. Keys to Success
1. Compliance with world latest achievements in industrial property development.
2. Governmental support via reasonable utilities prices retention and tax remissions providing for regional petrochemical industry development.
3. A comprehensive range of services along the whole value chain.
3.1. Market Segmentation
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