- it was so unpredictable.

- the spot was very moving.

- hilarious, everyone cracked up laughing.

- didn't like it, I was waiting for a spoof.

- tons of impact and very memorable.

- I'm a sucker for monkeys. [spot featuring office run by chimps]

All this hype about Super Bowl commercials brings the phenomenon of the TV commercial to public attention once a year and results in considerable discussion about the aesthetic and business value of this mode of advertising. Unlike the more highbrow domains of culture like literature, art, and even film, the commercial is at home in popular culture. For many, it is unabashed fun and hilarity. Maintaining the suspense about the commercials can be as exciting as the football game itself. The Super Bowl becomes the one moment in American cultural life where advertising is unabashedly welcomed.

Conclusion

Advertising arised in antiquity when the majority of people couldn't read or write. The period of after the World War II was the period of progress of TV advertisement, intense competition in selling and branding.

Advertising has certainly come a long way since the beginning of the century. While the basic principles remain the same, as society becomes more accepting of certain topics, the advertising will continue evolve. For instance, consider in the '50s when it was taboo for pregnancy to be shown on television. "I Love Lucy" broke this wall down, and it is now commonplace. Things that are "politically incorrect" and aren't seen in advertising during one time period become accepted and visible in another.

The answer to our question, whether or not advertising is a direct effect or affect of advertising, is simple. Both are yes. Advertising uses what it sees as popular in its audience at the particular time the campaign is ran, to call attention to the product. What people see in the advertising of a product that they consider popular, creates a new trend in culture. Advertising both directs and reflects popular culture. Thousands of products are advertised daily in many different ways. Oftentimes people will discuss the manner in which the product was advertised as frequently, if not more so than the product itself. What makes any particular advertisement memorable is the "personality" which it is given, and the consumers ability to relate. While some advertising has proven itself to be more effective than others, once again it all serves the same basic purpose-to inform, and persuade. As long as there is a creative motivation to create new products and to allow the familiar ones to continually impact us, advertising will continue to drive and be driven by popular culture.

So you see that the role of advertising in American pop culture is very high: we can see hidden ads in films, on the pictures, even in music. Advertising affects on pop culture: ads can put such market conditions that a new direction in pop culture can appear.

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