25
Tyumen state university
Faculty of ecological and geography
The department of foreign languages
Project:
«Disneyland Resort Paris»
Tyumen
2008
Presentation Disneyland Resort Paris
Good afternoon ladies and gentlemen. My name is Tatiana. I'm a third year student. Today I'd like to say a few words to you about Disneyland Resort in Paris.
Disneyland Resort Paris is a holiday and recreation resort in Marne-la-Valle, a new town in the eastern suburbs of Paris, France. The complex is located 32 km from the centre of Paris and lies for the most part on the territory of the commune of Cheesy.
Disneyland Resort Paris features two theme parks, an entertainment district and seven Disney-owned hotels.
Hotels, recreation and restaurants
In order to control a maximum of the hotel business, it was decided that 5,000 Disney-owned hotel rooms would be built within the complex. In March 1988, Disney and a council of architects decided on an exclusively American theme in which each hotel would depict a region of the United States.
29 restaurants were built inside the park. Menus and prices were varied with an American flavour predominant and Disney's precedent of not serving alcoholic beverages was continued in the park.
Recruitment
Unlike Disney's United States theme parks, Euro Disney aimed for permanent employees as opposed to seasonal and temporary part-time employees.
The complex
Disneyland Resort Paris encompasses 19 km2, including resort hotels, nightclubs, a golf course, a railway station and theme parks, there are: Disneyland Park and Walt Disney Studios Park.
Also it includes an entertainment district which calls The Disney Village and it contains a variety of restaurants, bars, shops and other venues and stays open after the parks close.
Hotels
The complex features seven Disneyland Resort Paris hotels. The Disneyland Hotel is located over the entrance of the Disneyland Park and is marketed as the most prestigious hotel on property. A body of water known as Lake Disney is surrounded by Disney's Hotel New York, Disney's Newport Bay Club and Disney's Sequoia Lodge. Disney's Hotel Cheyenne and Disney's Hotel Santa Fe are located near Lake Disney, Disney's Davy Crockett Ranch is located in a woodland area outside the resort perimeter.
As to Transport
A railway station, Marne-la-Vallйe - Chessy, with connection to the suburban RER network and the TGV high-speed rail network is located between the theme parks and Disney Village. Free shuttle buses provide transport to all Disney hotels and Associated Hotels.
Disneyland Resort Paris is an embodiment Walt Disney's imagination and a subject of dreams of all children in the world. The Disneyland is the best place for rest with children in France.
That's all I wish to say, thank for your listening, and I'd be happy to answer any questions.
Disneyland Resort Paris
Disneyland Resort Paris is a holiday and recreation resort in Marne-la-Valle, a new town in the eastern suburbs of Paris, France. The complex is located 32 km (20 miles) from the centre of Paris and lies for the most part on the territory of the commune of Cheesy.
Disneyland Resort Paris features two theme parks, an entertainment district and seven Disney-owned hotels. Operating since April 12, 1992, it was the second Disney resort to open outside the United States (following Tokyo Disney Resort), and the first to be owned and operated by Disney. With 14.5 million visitors in the fiscal year of 2007, it is one of Europe's leading tourist destinations.
Disneyland Resort Paris is owned and operated by French company Euro Disney S.C.A., a public company of which 39.78% of its stock is held by The Walt Disney Company, 10% by the Saudi Prince Awaked and 50.22% by other shareholders. The park is run by chairman and CEO Karl Holz.
The complex was a subject of controversy during the periods of negotiation and construction, when a number of prominent French figures voiced their opposition and protests were held by French labors unions and others. A further setback followed the opening of the resort as park attendance, hotel occupancy and revenues fell below projections. Partly as a result of this, the complex was renamed from Euro Disney Resort to Disneyland Paris in 1995. In July of that year, the company saw its first quarterly profit.
A second theme park, Walt Disney Studios Park, was opened to the public on March 16, 2002.
Background & development
Following the success of Disneyland in Anaheim, California and Walt Disney World in Lake Buena Vista, Florida, plans to build a similar theme park in Europe emerged in 1972. Upon the leadership of E. Cardon Walker, Tokyo Disneyland opened in 1983 in Japan with instant success, forming a catalyst for international expansion. In late 1984 the heads of Disney's theme park division, Dick Nunis and Jim Cora, presented a list of approximately 1,200 possible European locations for the park.[1]
By March of 1985, the number of possible locations for the park had been reduced to four; two in France and two in Spain.[2] Both of these nations saw the potential economic advantages of a Disney theme park and competed by offering financing deals to Disney.[3]
Both Spanish sites were located near the Mediterranean Sea and offered a subtropical climate similar to Disney's parks in California and Florida. Disney had also shown interest in a site near Toulon in southern France, not far from Marseille. The pleasing landscape of that region, as well as its climate, made the location a top competitor for what would be called Euro Disneyland. However, thick layers of bedrock were discovered beneath the site, which would render construction too difficult. Finally, a site in the rural town of Marne-la-Valle was chosen because of its proximity to Paris and its central location in Western Europe. This location was estimated to be no more than a four-hour drive for 68 million people and no more than a two-hour flight for a further 300 million.
Michael Eisner, Disney's CEO at the time, signed the first letter of agreement with the French government for the 20 square-kilometers site in December of 1985, and the first financial contracts were drawn up during the following spring. Construction began in August of 1988, and in December of 1990, an information centre named "Espace Euro Disney" was opened to show the public what was being constructed. Plans for a theme park next to Euro Disneyland based on the entertainment industry, Disney-MGM Studios Europe, quickly went into development, scheduled to open in 1996 with a construction budget of USD $2.3 billion.[4]
In order to control a maximum of the hotel business, it was decided that 5,000 Disney-owned hotel rooms would be built within the complex. In March 1988, Disney and a council of architects (Frank Gerry, Michael Graves, Robert A.M. Stern, Stanley Tigerman and Robert Ventura) decided on an exclusively American theme in which each hotel would depict a region of the United States. At the time of the opening in April of 1992, seven hotels collectively housing 5,200 rooms had been built. By the year 2017, Euro Disney, under the terms specified in its contract with the French government, will be required to finish constructing a total of 18,200 hotel rooms at varying distances from the resort.[5]
An entertainment, shopping and dining complex based on Walt Disney World's Downtown Disney was designed by Frank Gerry. With its towers of oxidized silver and bronze-colored stainless steel under a canopy of lights, it opened as Festival Disney.[6]
For a projected daily attendance of 55,000, Euro Disney planned to serve an estimated 14,000 people per hour inside the Euro Disneyland Park. In order to accomplish this, 29 restaurants were built inside the park (with a further 11 restaurants built at the Euro Disney resort hotels and 5 at Festival Disney). Menus and prices were varied with an American flavors predominant and Disney's precedent of not serving alcoholic beverages was continued in the park. 2,100 patio seats (30% of park seating) were installed to satisfy Europeans' expected preference of eating outdoors in good weather. In test kitchens at Walt Disney World, recipes were adapted for European tastes. Walter Meyer, executive chef for menu development at Euro Disney and executive chef of food projects development at Walt Disney World noted, “A few things we did need to change, but most of the time people kept telling us, `Do your own thing. Do what's American'.”[7]
Unlike Disney's United States theme parks, Euro Disney aimed for permanent employees (an estimated requirement of 12,000 for the theme park itself), as opposed to seasonal and temporary part-time employees. Casting centers were set up in Paris, London, Amsterdam, and Frankfurt in an effort to reflect the multinational aspect of Euro Disney's visitors. However, it was understood by the French government and Disney that “a concentrated effort would be made to tap into the local French labors market” [1]. Disney sought workers with sufficient communication skills, spoke two European languages (French and one other), and were socially outgoing. Following precedent, Euro Disney set up its own Disney University to train workers. 24,000 people had applied by November of 1991.[1]
Controversies
The prospect of a Disney park in France was a subject of debate and controversy. Critics, who included prominent French intellectuals, denounced what they considered to be the cultural imperialism, or `neoprovincialism' of Euro Disney and felt it would encourage in France an unhealthy American type of consumerism. For others, Euro Disney became a symbol of America within France. On June 28, 1992 a group of French farmers blockaded Euro Disney in protest of farm policies the United States supported at the time. A journalist in the French newspaper Le Figaro wrote, “I wish with all my heart that the rebels would set fire to [Euro] Disneyland."[9] Ariane Mnouchkine, a Parisian stage director, named the concept a “cultural Chernobyl”; [10] a phrase which would be echoed in the media and grow synonymous with Euro Disney's initial years.
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